What is SMS marketing. Difference between Promotional & Transactional SMS
SMS Marketing SMS marketing is to send bulk SMS in order to promote a campaign, product, or service for marketing purposes by using text messages. There are two types of SMS marketing:- 1. Promotional Marketing 2. Transactional Marketing DLT DLT (Distributed ledger technology) is basically a chain based registration system that tracks all the records of the SMS service provider. According to TRAI(Telecom Regulatory Authority of India), SMS marketer have to be registered under DLT. Promotional Bulk SMS: Whenever you want to any kind of promotional activity such as the promotion of your product or service, creating awareness of business meetings to new or existing customers. In such cases you can send promotional SMS to your prospects Transactional Bulk SMS: Whenever you want to inform your customers about their service, account status updates, send an invoice detail, sending purchase confirmation alerts,...