What is SMS marketing. Difference between Promotional & Transactional SMS

 

SMS Marketing

SMS marketing is to send bulk SMS in order to promote a campaign, product, or service for marketing purposes by using text messages. There are two types of SMS marketing:-

1.    Promotional Marketing

2.    Transactional Marketing

DLT

DLT (Distributed ledger technology) is basically a chain based registration system that tracks all the records of the SMS service provider. According to TRAI(Telecom Regulatory Authority  of India), SMS marketer have to be registered under DLT.

Promotional Bulk SMS:

Whenever you want to any kind of promotional activity such as the promotion of your product or service, creating awareness of business meetings to new or existing customers. In such cases you can send promotional SMS to your prospects

Transactional Bulk SMS:

 Whenever you want to inform your customers about their service, account status updates, send an invoice detail, sending purchase confirmation alerts, tickets confirmation alerts, sending OTP messages such types of SMS is Transactional Bulk SMS.

 

Promotional SMS

 

Transactional SMS

 

SMS can only delivered to non DND numbers

SMS can be delivered to all recipients including DND status numbers

Timing of sending sms is 9:00am to 9:00pm

SMS can be delivered 24X7

It will be delivered with 6 digit sender ID

It can be delivered with a 6 alpha character sender ID.

 

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