What is SMS marketing. Difference between Promotional & Transactional SMS

 

SMS Marketing

SMS marketing is to send bulk SMS in order to promote a campaign, product, or service for marketing purposes by using text messages. There are two types of SMS marketing:-

1.    Promotional Marketing

2.    Transactional Marketing

DLT

DLT (Distributed ledger technology) is basically a chain based registration system that tracks all the records of the SMS service provider. According to TRAI(Telecom Regulatory Authority  of India), SMS marketer have to be registered under DLT.

Promotional Bulk SMS:

Whenever you want to any kind of promotional activity such as the promotion of your product or service, creating awareness of business meetings to new or existing customers. In such cases you can send promotional SMS to your prospects

Transactional Bulk SMS:

 Whenever you want to inform your customers about their service, account status updates, send an invoice detail, sending purchase confirmation alerts, tickets confirmation alerts, sending OTP messages such types of SMS is Transactional Bulk SMS.

 

Promotional SMS

 

Transactional SMS

 

SMS can only delivered to non DND numbers

SMS can be delivered to all recipients including DND status numbers

Timing of sending sms is 9:00am to 9:00pm

SMS can be delivered 24X7

It will be delivered with 6 digit sender ID

It can be delivered with a 6 alpha character sender ID.

 

Comments

Post a Comment

Popular posts from this blog

Google search console/Webmaster and add verify URL in Google search console

  Google Search Console / Google Webmaster It is a web service of Google that helps website owners, web marketers to monitor their website performance and check the indexing status of their websites in Google search index. It also helps in troubleshooting the site errors and fix indexing issues and re-index the updated content of your site in order to confirm Google can crawl your website.   Add a website or URL for Verification on Google Search Console   1.     Click on start now button on Google search console 2.    On the search property, click in Add property 3.     Go to your site and copy URL or blog URL which you want to add and paste it on URL prefix section and continuo. 4.     After that you will get multiple actions to verify your account in the Google search console. I would like to verify you in HTML tag. 5.     Then copy the Meta tag and paste it into your site’s home page, it should go it below the <head> section before the first <body> section. 6
Read more

What is Press release and benefits

  Press release A press release or a news release is a public relation tool provide an official statement or an announcement that is made to use suggestions to journalists, editor, bloggers, or other thought leaders. It also covers past topics to create publicity. It is a very cost-effective way of building awareness about the product. It has more credibility than paid advertising because they are regarded as news and are often delivered by means of a third party that is a newspaper, creating the impression of an endorsement. A press release contains the following items:- 1.        Headline: It provides a headline and if needed then also give a sub-headline. 2.        Dateline: Mention the date, month, and year of publishing the press release. 3.        Introduction: Brief and useful information about your organization, its core business, function and organization. How to format a Press release 1.        The total length should be under 2 pages, ideally 400-500 w
Read more