E-Mail Marketing, benefits and Setting of Mail chimp account

E-Mail Marketing

It is the process of sending email messages to a group of people in order to promote the product or service or to make them aware of new products and service updates. It also helps to keep your customer engaged between purchases.

It is a form of Digital Marketing as well as Direct Marketing

Benefits of E-Mail Marketing

Following are the benefits of E-Mail Marketing:-

1.    It is a cost-effective method and sometimes free to some limited extent.

2.    E-Mails can be scheduled and sent automatically.

3.    E-Mail templates make your mail a professional look.

4.    E-Mail campaign can reach to the right customer at a much lower cost.

5.    You can measure the mail campaign effectiveness by using an analytics tools.

6.    If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.

7.       It can reach to a global audience.

Delivery Rate

It is the number of emails that get through the recipient inbox.

Hard Bounce

It is where the email address is not valid or the recipient domain expires.

Soft Bounce

Where emails cannot accept by the mail server or the mailbox is full.


Setting up Mail Chimp Account

First set up your account in Mail chimp, then

1.    Click on the create tool

2.    Then Click on E-Mail

3.    Write your campaign name and begin

4.    Next is to click on edit your recipients

5.    Then Paste the recipient's email in the box and click on the building segment, then save it.

6.    Edit the subject of your E-Mail campaign, then select the design of your e-mail.

7.    Copy the content of your e-mail and paste on the design and click continue and send.










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