Notes on Digital Marketing, SEO, E-Mail marketing

  Importance of Digital Marketing   Let’s start to know about what is Digital Marketing ? When we promote products, services, or brands via one or more forms of electronic media known as Digital Marketing. It is very important, not only because of its increasing growth but also because it is essentially the future of marketing. Most people think that traditional promotion will soon be replaced entirely. Digital Marketing tools are more specific and practical as compared to traditional marketing tools. Here are some of the common techniques of Digital Marketing are:-   Cost effective It is more financially savvy than conventional advertising. This is particularly significant for private ventures as they don't have numerous assets or a great deal of capital. New media can give you a less expensive and more viable publicizing channel. Serve Mobile Consumers Innovation has developed so much that versatile d...

  SMS Marketing SMS marketing is to send bulk SMS in order to promote a campaign, product, or service for marketing purposes by using text messages. There are two types of SMS marketing:- 1.     Promotional Marketing 2.     Transactional Marketing DLT DLT (Distributed ledger technology) is basically a chain based registration system that tracks all the records of the SMS service provider. According to TRAI(Telecom Regulatory Authority   of India), SMS marketer have to be registered under DLT. Promotional Bulk SMS: Whenever you want to any kind of promotional activity such as the promotion of your product or service, creating awareness of business meetings to new or existing customers. In such cases you can send promotional SMS to your prospects Transactional Bulk SMS:   Whenever you want to inform your customers about their service, account status updates, send an invoice detail, sending purchase confirmation alerts,...

  Press release A press release or a news release is a public relation tool provide an official statement or an announcement that is made to use suggestions to journalists, editor, bloggers, or other thought leaders. It also covers past topics to create publicity. It is a very cost-effective way of building awareness about the product. It has more credibility than paid advertising because they are regarded as news and are often delivered by means of a third party that is a newspaper, creating the impression of an endorsement. A press release contains the following items:- 1.        Headline: It provides a headline and if needed then also give a sub-headline. 2.        Dateline: Mention the date, month, and year of publishing the press release. 3.        Introduction: Brief and useful information about your organization, its core business, function and organization. How to fo...

  Guest post It is a standard off-page strategy that is used to acquire backlinks and gain publicity by writing or publishing an article on someone else blog or other websites. Guest posting should be written on similar categories of blogs or similar websites. 5 benefits of Guest posting 1.     It increases your network and popularity on similar communities. 2.     It creates direct quality traffic and quality visitors on your websites. 3.     Build quality backlinks by guest posting. 4.     It provides you with targeted exposure. 5.     It increases domain authority creating external links on high authority domain. 5 sites of Guest posting 1.     Mashable 2.     Creative blog 3.     Content marketing institute 4.        Social media examiner 1.     Social media today

  Google Search Console / Google Webmaster It is a web service of Google that helps website owners, web marketers to monitor their website performance and check the indexing status of their websites in Google search index. It also helps in troubleshooting the site errors and fix indexing issues and re-index the updated content of your site in order to confirm Google can crawl your website.   Add a website or URL for Verification on Google Search Console   1.     Click on start now button on Google search console 2.    On the search property, click in Add property 3.     Go to your site and copy URL or blog URL which you want to add and paste it on URL prefix section and continuo. 4.     After that you will get multiple actions to verify your account in the Google search console. I would like to verify you in HTML tag. 5.     Then copy the Meta tag and paste it into your site’s home page, it ...

 Google My Business   Google My Business tool is a free and simple to-utilize business of organizations and stores to deal with their online presence across Google, including Search and Maps. To assist clients with finding your business, and to reveal to them your story, you can confirm your business and alter your business data. Benefits of Google My Business 1.       It shows your online presence in Google Map searches as most of the consumers use Google Maps to find out local businesses nearby. After completing the verification, your business location starts to pop up in local searched nearby. 2.       You get approached from Potential customers who have a specific need related to your business. 3.       You will get an honest evaluation of your product or service due to the feedback from customer options is available in Google my business. It is very helpful when there are competing bu...

E-Mail Marketing It is the process of sending email messages to a group of people in order to promote the product or service or to make them aware of new products and service updates. It also helps to keep your customer engaged between purchases. It is a form of Digital Marketing as well as Direct Marketing Benefits of E-Mail Marketing Following are the benefits of E-Mail Marketing:- 1.     It is a cost-effective method and sometimes free to some limited extent. 2.     E-Mails can be scheduled and sent automatically. 3.     E-Mail templates make your mail a professional look. 4.     E-Mail campaign can reach to the right customer at a much lower cost. 5.     You can measure the mail campaign effectiveness by using an analytics tools. 6.     If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. 7...

Domain    The domain is a physical address of your website, like a GPS, need to know the address location name to find the direction, in the same way, browser need a domain name to find out the website. Once the domain name established, a subdomain can be created within the domain. The actual address of the website is more complex in numerical address but because of DNS users can easily enter the domain name of the website which they are searching for. If you want to create a website, then you have to register with the domain name of the website. Types of Domain 1.        TLD : Top Level Domain: .com, .net, .edu, .or, .mil, .gov – 2.    Country code Top level domain - .uk(united kingdom), .us (USA), .in(India), .au(Australia) 3.        Generic Top-level domain - .edu, .org 4.        Second level domain 5.        Third-level domain ...

Article Submission Article Submission is an off-page SEO procedure in which you compose an article and distribute it on the outsider site. It is a technique by which you compose articles that are identified with your business and add them to the celebrated article accommodation indexes. By this, you'll produce a do-follow or no-follow backlink. The primary reason for existing is to draw in an enormous number of guests to your site with insignificant time Benefits of Article Submission 1.       One can increase online visibility. 2.       Article submission free of cost. 3.       It increases traffic and brand awareness. 4.       Helps in generating new customers. 5.       Article submission can create links for your website.   5 best sites for Article submission 1.       medium.com 2.    ...

adidas terrex actual shoe review adidas is well known for its sports shoes not because of its publicity in the market but for its quality features in a sports shoe. In this blog, I will talk about the features of Adidas Terrex shoes which will give you insights to go for a purchase. I am a repetitive buyer of Adidas shoes and I know the technical features of Adidas shoes. I am writing my personal experience of Adidas shoe If I talk about terrex shoe there is a list of features which I like most in that shoe are mention below:            adidas shoe terrex key features 1. This shoe is for training and trekking purposes because of its sole capability. A highly vulcanized carbon rubber material is used          it for stability on an uneven surface. 2. Torsion bar in the midfoot provides you midfoot stability which is made up of hard quality TPU components. 3. The toe area used a powerful reinforcement material that prevents you ...